MJ Academic of the Week 10/12 - Zack O’Malley Greenburg
Who is a Michael Jackson Academic?
Someone who 1) views Michael Jackson as an artist 2) studies his art and writes critical discourse on it 3) values this body of work for its significant cultural impact in the twenty-first century.
ZACK O’MALLEY GREENBURG
Why? Greenburg brings a respectful and business-focused approach to Jackson’s life. He pulls no punches when it comes to discussing Jackson’s finances and his business savvy. His book, Michael Jackson Inc. is notably well-researched, showing step-by-step how Jackson purchased the ATV catalogue in the early eighties and merged it with Sony’s in order to own half of Sony’s publishing.